First of all, the upgrading of consumption structure, the low-end products of instant noodles can not meet the demands of consumers, people's health awareness has improved, the sales of "unhealthy" labeled instant noodles will naturally be affected.
Chinese people's consumption concept is changing. According to the report, Chinese consumers are increasingly pursuing a healthy life, and the prevalence of non-healthy foods has decreased.
The innovation of instant noodle industry has been insufficient for a long time, and there is no big change in the form and taste, which can not meet people's needs for nutrition and health, nor can it meet personalized needs.
One factor that cannot be ignored is the rapid development of high-speed rail. Statistics show that instant noodle sales account for nearly 20 percent of the transportation system, and high-speed trains have greatly shortened travel time, reducing passengers' demand for instant noodles on the train.
The rise of online food delivery and alternatives have also been blamed for the decline. People can not only buy fast food through the delivery platform, but also buy fresher and richer meals. In addition to direct substitutes such as rice convenience foods, there are indirect substitutes such as snacks.
